Call for Responsible Scheduling
Renowned actress Atiqa Odho has called on Pakistani television networks to reconsider the scheduling of dramas featuring bold themes, horror, or mature storylines. She suggested that such dramas be shifted from the popular 8 pm slot to a later time, ideally 10 pm, to ensure that only adult viewers watch them.
Speaking on a private TV channel alongside Nadia Khan and Marina Khan, Odho emphasized that the prime-time slot is largely family-oriented, making it unsuitable for dramas with adult content.
Concerns Over Prime-Time Content
During the discussion, Nadia Khan highlighted that many dramas currently airing at 8 pm contain dialogues and scenes inappropriate for children and teenagers. She stressed that families often gather around the television during this time, making it important to keep the content suitable for all ages.
Odho agreed with Khan, noting that dramas with strong language, bold storylines, and dangerous sequences should not be placed in slots where minors are likely to watch.
She specifically mentioned recently concluded dramas like Dhain and Sher, pointing out that their themes were clearly meant for mature audiences.
Balancing Creativity and Social Responsibility
Traditionally, prime time in Pakistan—between 7 pm and 9 pm—has been reserved for dramas with the broadest appeal, often focusing on family-friendly narratives. However, with the rise of bolder scripts, industry veterans are questioning whether these shows should continue to air at the same time.
Atiqa Odho argued that moving such dramas to 10 pm or later would allow networks to maintain creative freedom while also protecting young viewers. This shift, she suggested, could help strike a balance between storytelling innovation and social responsibility.
Her remarks have sparked a conversation within the industry, with many viewers echoing the need for clear content guidelines that safeguard children without limiting artistic expression.
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