A Sartorial Celebration of Life & Craftsmanship
Breaking away from conventional menswear, Deepak & Fahad unveiled their breathtaking Jashn-e-Zindagi collection at HUM Bridal Couture Week 2022 in Lahore. Inspired by the Tree of Life, the duo presented 20 intricately crafted looks (from a 40-piece collection) that redefined groomswear with bold colors, experimental cuts, and regal embellishments.
The Collection: Where Tradition Meets Avant-Garde
Color Palette: Pastel pinks, mauves, and mints transitioned into jewel-toned greens, blues, and monochrome accents—mirroring a groom’s journey from mehndi to shaadi.
Signature Embroideries: Zardozi, Resham-Dori, shishakari, and Swarovski crystals adorned sherwanis and prince coats, exuding royal grandeur.
Innovative Techniques:
- Ombré Beading: Gradient embroidery created a striking visual flow.
- Black-on-Black Drama: A minimalist yet dazzling crystal-embellished sherwani stole the show.
Designers’ Vision: “Menswear Should Be Expressive”
“We wanted to celebrate our brand’s ethos—like the Tree of Life—through bold yet timeless designs,” shared Fahad Yaqoob. The 3-month labor of love paid off, with audiences applauding their fusion of classic silhouettes and modern experimentation.
Why This Collection Stands Out
Beyond Basic Sherwanis: Asymmetrical cuts, mixed textures, and statement embroidery.
Versatility: From vibrant mehndi looks to understated reception ensembles.
Trendsetting Potential: The ombré technique is poised to inspire future groomswear.
Final Takeaway: A New Era for Pakistani Menswear
Deepak & Fahad proved that menswear can be both artistic and wearable, setting a benchmark for innovation in groom’s fashion. With half the collection still unreleased, the duo teased even more groundbreaking designs ahead.

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